Product Design for Fortune 500
Overview
DePalma Studio’s website needed to reflect our expertise and connect with potential customers. As the Senior UX Designer, I played a key role in this project, focusing on creating a website that was not only visually appealing but also user-friendly, clearly letting people know about our expertise in Product Design. Ensuring the site was easy to navigate and effectively showcased our services was key. I focused on 3 main sections:
1. Focus of Expertise
2. Services Breakdown
3. Ethos Highlights
2. Services Breakdown
3. Ethos Highlights
Foundational Focus
When designing the home / landing page, I included the core focus of the site: designing products that struck a perfect balance between exceptional user experience and a robust backend. Explaining the company stance that creating a successful product went beyond aesthetics; it required integrating thoughtful design with a well-developed technical foundation. This approach ensured that every product we delivered was not only visually appealing and user-friendly but also supported by a solid and scalable backend. By prioritizing both intuitive design and reliable performance, we set the stage for successful and impactful outcomes.
Services Breakdown
The company approach involved several key services. I broke down our process for each service and created custom iconography: 1.) UX design, including developing personas, user journeys, wireframes, and high-fidelity designs. 2.) Usability testing to refine the user experience. 3.) Collaborative Process, which kept the client actively involved throughout. 4.) Mentorship & Training to empower and educate on our process. 5.) Minimum Viable Product (MVP) to validate core features. 6.) UX renovation to enhance and overhaul legacy products.
Ethos
The redesign philosophy centered on the belief that user experience and usability are essential. Robert Martin’s insight highlights that the primary goal of design is to ensure functionality and user-friendliness, rather than just focusing on technical details. Bruce Lee’s perspective emphasizes the value of mastery and dedication, reflecting our commitment to thorough and meticulous design work. Additionally, we followed Forrester Research Firm’s principle that investing in user experience yields significant returns, ensuring our UX improvements brought substantial benefits to DePalma.
Result
The redesign of DePalma’s website yielded impressive results, significantly impacting our business growth and client engagement. The enhanced site not only improved our online presence but also facilitated our success in securing new business across diverse industries, including aviation, medical, consulting, and insurance. By showcasing our expertise more effectively, we attracted high-profile, Fortune 500 companies such as Deloitte and Unum. The revamped website played a crucial role in winning new projects and expanding our client base. The clear presentation of our services and our refined user experience helped us establish stronger connections with potential clients and demonstrate our value proposition effectively. As a result, DePalma experienced increased inquiries, higher conversion rates, and a notable boost in overall business opportunities. The project underscored the impact of a well-executed user experience strategy in achieving tangible business success and building relationships with leading industry players.
